TikTok is introducing a new feature that allows them to lessen the quantity of AI-created videos appearing in their streams. This initiative comes as the service revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale release. This shift comes amid a surge in AI content, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this output is considered “AI slop”, a term for poor-quality, bulk-generated content that is often absurd or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including AI artwork to informative clips, and we aim to give people the power to adjust the amount of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its app labeled as artificially created. Overall, more than 100 mn media items are submitted to the platform every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI content they see by using the content preference setting in the app and picking AI-made media. Additional categories that can already be adjusted under the tool cover news, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s rules require users to label lifelike artificially created content, and it prohibits harmful fake videos of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the service will now add an artificially created tag to content created with its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2m awareness program for specialists and groups to create learning resources about ethical AI use. This program will assist educational bodies dedicated to teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, following discussion over intentions to make redundant numerous safety staff in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation team in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most distressing content prior to it gets reviewed by staff. TikTok stated a notable drop in disturbing and violent content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
